The coffee trend in South Africa is growing with every sip, cup and saucer. I found it interesting that in a place such as Durban, South Africa where the weather is always somewhat warm there would be such a notable rise in the trend in coffee. @Coffee on florida road struck my fancy, first with the dated yet contemporary aesthetics of the place. If nothing, the corrosive bare bricks alone gave a rigid character to the place, one of old spice and bare back.
Coffee has always been the sought of drink associated with winter, a cup or two to chase away that winter chill usually does the trick every now and then. But, with the times coffee has evolved and now caters for a variety of tastes, budget and delicacies.This has brought about a new-found love for premium coffee worldwide and Durban with its warm weather is no stranger to a good cup of ground coffee.
What is interesting about the space @Coffee is its focus on coffee, the accompaniments offered are centred around the customers enjoyment of coffee. Which is why @Coffee won an award for best coffee in Durban. Finding a good cup of coffee is a battle as we all know. I have had my fair share of bad coffee which made me appreciate a good premium cup @Coffee.
@Coffee is the brain child of Wayne Snyman and Raymond Msweli. I had the pleasure of chatting to Wayne about @Coffee; it was initially a chat which later turned into a conversation. Wayne is a charismatic young man who loves and lives @Coffee he is a hands-on coffee enthusiast. “@Coffee is a place where you can get good premium coffee in or on the go, a place where you can eat your croissants with your hands or a fork and knife” said Wayne.
Wayne has many ideas to diversify @Coffee to cater for his busy customers, I loved his coffee on the go concept which he is working hard to promote. With the demanding and busy lives we lead it only makes sense for business to come to us.
Local is lekker, although Wayne’s premium coffee beans are imported they are roasted to perfection in South Africa giving the beans just the right texture and aroma. This aspect is important to Wayne and Raymond as consistency is key with their niche market. @Coffee is in the business of providing a lifestyle experience of good premium coffee at the convenience of the customer. Its positioning on florida road a busy lifestyle environment means @Coffee caters for an informed clientel who value quality and good service.
@Coffee offers a premium coffee experience and friendly environment for friends, family and colleagues. @Coffee is about the experience and coffee culture that anyone can appreciate over conversation, lunch or on the go. I found the spot unique as there are not that many coffee bars with spearheaded coffee fanatics like Wayne Snyman. When next you’re in need of a cup I suggest you try coffee on the go here is a link: http://www.youtube.com/watch?v=K3aGYDXHVyk
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