Marketingis an ever-changing dynamic tool like a fish net cast in the sea, you never know what share of the market you will be able to get on board with your chosen form of advertorial. With today’s consumer being overwhelmed with product sales, it’s easy for a marketers message to be lost, find its way into the trash or simply ignored. So, the question is how do you ensure a bigger and growing target audience with advertorial? The answer is simple.
The art of copywriting lies in the seamless flow of text within the content which is search engine optimised. What can SEO/Copywriting do for your business? SEO/Copywriting attracts websites to your own site creating traffic, through creating rich content that draws in your target audience. This generates business and grows and cements your target audience.
Dynamic world of advertising
The world of advertising is an ever-changing environment that changes with peoples preferences, tastes and likes. Though somethings remain consistent, like print , radio and T. V; the introduction of technology has made information easily accessible and detectable. SEO/Copywrite is to your target audience what print advertising is to branding.
Advertorial serves one of two purposes branding and translating a message to a target audience. The marketer should first define the goals of the company and advertorial, this will define its purpose and target audience. After-which a form of advertising should be chosen.
Online advertorial is best used when trying to translate a message to your reader. Because of the word search advertorial can easily and effortlessly reach its target audience. Advertorial is used in the form of an article that intrigues and interests a consumer to read and engage with the content. This results in a purchase, spawned by editorial content and persuasion. Advertorial attempts to sell a product or idea to a consumer without the consumer being aware. The sale of a product might be immediate or in the near future as a result of the image created by the advertorial of the company. The good thing about online advertising is its effect can be monitored and rated. This can help a business know the market trend, and know what best appeals to their target audience. The web offers a semi-permanent lifespan to its publications but if the advertorial is poorly written there is a possibility of not exploiting the target audience efficiently.
Print advertorial next to word of mouth is one of the oldest and most trusted form of marketing, best used for branding. This brings to mind the connotation “what you see is what you get”. Print in any form is visual based, unlike online advertorial it consists mainly of an image with little text or a slogan. This form of advertisement is a form of mass media, it reaches the entire audience including those who are not interested in the product. Print advertorial focuses on selling a specific product preferably one the consumers are well aware of as it does not give enough information especially to an uninterested audience. The effects of print cannot be monitored, but the marketer can try to associate the number of products sold in the area of publication with sales. This will help the marketer know if there is a correlation.