Organisers of the 103rd South African Open Championship today announced the partnership with commercial talk radio station POWER FM for the upcoming tournament in November.
The prestigious South African Golf Tournament taking place from 21 – 24 November at the Glendower Golf Course in Bedfordview in Ekurhuleni will be headed by world number four champion, Henrik Stenson in a world-class battle to be remembered. This year the organisers have included the exciting lifestyle elements for everyone to experience the sport.
Commercial talk radio station POWER FM, launched on 18 June 2013 has officially joined forces with one of the oldest and well recognized Golf Championships in the world as the radio media partner.
We are extremely excited that POWER FM has come on board as the media partner. This year we have decided to expand the brand diversity by partnering with POWER FM as we believed they are what the market has been waiting for, says Matshezi Communications Marketing Head, Khayakazi Ngqula. She adds, POWER FM is new in the business and headed by a very knowledgeable and experienced team. They are fresh and edgy and speak to the exact market we are trying to attract. We look forward to a long standing working relationship with them, this being the first of many to come”.
Matshezi Communications who are behind the tournament’s lifestyle elements have planned various fun activities which include the celebrity Pro-am games, a 2-day star studded concert, media days and an exclusive Gala Dinner.
POWER FM’s Head of Marketing, Msizi Mazibuko comments, ‘The tournament is an excellent property that resonates with our brand and target market. We also wanted to be associated with an event that will allow our audience a different golfing experience that can also translate to us being the preferred medium of choice.
For more info go to www.southafricanopen.com or follow @SAGolfOpen on twitter.