The launch of the Inecto Plus new brand ambassador was a great event. Gail Mabalane was looking oh so natural and gorgeous. Inecto could not have chosen a better brand ambassador. My day at the Tsogo Sun, Suncoast Hotel and Towers Inecto Plus launch started off with a greeting by beautiful Inecto Plus models who welcomed us after-which we were offered colourful drinks while we were introduced to the Inecto Plus team. The setting was nice and cosy with the Inecto models hair coloured and styled beautifully in the Inecto Plus colours.
Inecto has long been a favourite with South African woman, launched in 1947 from a UK family owned company called Rapidol. By 1960 Rapid No. 1 and 1.5 cemented themselves as the largest sellers as Ethnic consumers wishing to have deep black shiny hair took to the brand. Currently INECTO superblack is the number one selling ethnic hair product in South Africa.
The brand has now over 14 million satisfied users in the sub Saharan Africa in the markets. This brand is well known as a tried and trusted quality product. The company grew and it was bought over in 2007 by successful and world-renowned, Godrej a multinational based in India.
Inecto Plus is a sub-range that is designed to meet the demands of the modern woman. Woman of today lead busy lives and love to look great in public. Inecto saw the need to evolve offering Inecto Plus which has added elements that meet the expectations of the modern woman. The Inecto Plus range is a DIY, it’s easy to mix and apply. There is an emphasis on moisture retention. The conditioner, conditions your hair leaving it soft and beautiful. The Inecto Plus range offers seven colours black velvet, blue black recovered, burgundy bliss, hezelnut brown, plum crazy, red wine and sunkissed blonde.
Gail Mabalane the new face of Inecto Plus is no stranger to being the celebrity representative of a beauty product. Recently announced as the first South African “Face-Of”, international Skin Care Brand “Olay Even and Smooth”, Gail has come a long way from her days of auditioning for idols. She is now an acclaimed actress, singer, Beauty Queen, wife and successful businesswoman. Gail admits it was hard keeping her lips sealed about being the new Inecto Plus brand ambassador…but it was exciting. “I’m proud to be aligned to the Inecto Plus brand…with great heritage and awesome memories…I’m excited about this relationship, the synergy is organic and I look forward to taking my natural look to the next level” said Gail.
“Gail Mabalane is just the perfect fit for the Inecto Plus brand. She is a firm favourite within our consumer space and we are simply overjoyed that she is now part of the Inecto family. She is young and fresh yet sophisticated and classy, much like the Inecto Plus brand image.” said brand manager Bongi Ntinga
Rupert the Inecto hairstylist shared with us some styling tips, saying when you relax your hair be careful not to use dye/hair colour soon after, wait and let a week or two pass before applying your hair colour. This will avoid your hair from being dried up and damaged. He emphasised the importance of conditioning and moisturising your hair when you have applied colour as colour penetrates deep into your hair.
The Inecto Plus new brand embassador launch was a success, we look forward to seeing more of Gail as the new brand ambassador. She is stunning and humble with brains to match, Inecto could not have chosen a better brand ambassador. I just have to mention this at the launch they had the most amazing beautifully coloured velvet cup cakes and drinks this really tied in with the theme.